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TIME TO
SHINE BRIGHTER

X
Not'a'Hugh Van Jackman

Managing Director
Executive Vice President
Intra-Asia Trades

We wanted to show the difference

In the last few years we sensed the wind of change in our company. We were responding more quickly and successfully to the needs of our clients. And now, we feel that we are ready for that change to be seen. So, we took our visual communication assets and gave them the appropriate upgrade they deserved.

While the ease of doing business with us was so noticable, we felt that the way we look and sound projected something else, something that it is not us. We decided to change that as well, in order to be unified in every front. I welcome you to see what we’ve done and will be happy to hear your thoughts on it.

Survey

We interviewed every one that counts at Gold Star Line - employees and managers, held a vast questionnaire with our clients, examined the other companies in our field, and gathered a lot of useful data.

Strategy

With all of that information, we could finally formulate the right strategy that will serve Gold Star Line faithfully, for many years to come. The results are right here, hope you’ll find it as inspiring as we did.

Research

All the data that has been obtained was Taken into account in the analysis process. We've learned a great deal from all that great data and had some interesting insights, regarding our mission.

Promise

Straightforward

We state what we do and present how
we do it in three short & simple words.

Direct

This is the way we perform:
clear, understandable & easy.

Eye-Level Approach

We use plain & easy English,
to be understood by all.

Introducing Gold Star Line's New Tagline

Ship it Simple

Inspiring

An immediate recognizable new
version on the famous phrase
“keep it simple”.

Inviting

We welcome everybody
to enjoy the simplicity of
working with us.

“Walk the Talk”

We announce our mission in a clear way,
without unnecessary sophistication.

Color

The original brand colors were adjusted & modified, to be in line with the rebranding
procedure, among it - to be more iconic.

New sub-colors were added, and a range of gradients was defined, to answer the new
upcoming needs that the brand will face.

Merchandise

Website

In order to stay true to the brand's evolution and its new look & feel, a required transformation was also made on the brand’s Site & other digital assets.

Vision

This rebranding process is a genuine
statement that Gold Star Line is doing what
it takes to become a better company for its
employees and clients.

We will continue to be the most “easy to do business with”
company, while developing our products and services, to
meet our clients’ needs perfectly.
We will continue to master our expertise in the regions we
are proficient in (Intra-Asia, Oceania, Intra-India and East,
South & West Africa) and our unprecedented knowledge in
the field of reefers, OOG cargo shipping & car carriers.